Way up high in the Hollywood Hills, at an amazing private home, Reebok gathered a group of editors and celebrities to showcase three of its lines on July 16. The rather subdued event, aimed to create a fitness event that was natural and organic—like an extension of the Los Angeles fitness lifestyle in the Hollywood Hills. The program incorporated running, cross training, and an at-home workout, each of which related directly to the RUNtone, ZIGtech, and EASYtone lines. They chose a unique indoor-outdoor home in the Hollywood Hills that ran right into the Hollywood Reservoir and highlighted the Hollywood Sign.
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